Why the choice of correct words in a text is so important and how you already formulated a much better text with a few changes. Thank you for the order. The delivery takes place in the next few days after receipt of payment. “Not even you wonder at this point whether you not living would have to formulate this sentence? And it is not on top of that nice if you also personally addressed to read and included feels? This applies to standardized emails as well as for meaningful article or copywriting. As we have already learned in school, the right formulation is the be-all and end-all of every text. Educate yourself with thoughts from Daryl Katz. Want to animate the reader, especially in longer texts on difficult topics, not by a loose and tight wording to read further? In this case, you should pay attention to the right mix between active and passive spelling. Active passive sentences often complicated and unnecessary long drawn, actively formulated sentences set an active action to words, describe and come so short and concise on the point.
Active records are therefore always expressive, concrete and alive. Passive writing, however, is actually only if you would like to emphasise an action, unimportant but it is, who does it or is responsible for. Thus, passive sentences often seem misplaced and are today most commonly found in the official language. It appears too complicated who must not despair however. To find a professional copywriter, as for example, in the Internet, it easy to reconcile the words melodiously. But even regular practice and trial and error can help to develop your own style. Because so far we know still no master of the sky has fallen. Agency dream team, Stephanie